Harbor freight air compressor9/9/2023 ![]() ![]() ![]() The “unbelievably low prices” never really seemed to convey “quality” to me. “Reliable performance” seems to be a new claim for them. Harbor Freight has thrown around words such as “professional precision” and “rugged construction” before. Sometimes a super coupon would feature a new tool in a comparison chart against a popular brand model. Even when there was a new product mention, such as a new color of tool cart, the emails were nearly entirely composed of paper flyer-style coupons. Going back to 2019, there are newsletters about “free events,” liquidation sales, inventory blowouts, super coupons, parking lot sales, and such. Maybe this isn’t a brand new approach, but I can see a definitive shift when looking at how their email newsletters are different now compared to last year. Harbor Freight is experimenting with messaging such as “reliable performance,” they’ve improved their product-based marketing, and they’re emphasizing customer projects and efforts. At the end there’s a note to use Harbor Freight’s projects hashtag in social media posts for a chance to be featured in future newsletters. Looking at another newsletter, there are user projects and links to some of the tools used to create them. Where’s the “unbelievable low prices” messaging here? There’s also a “closeout special” in the newsletter – I suppose they’re clearing out Central Pneumatic air compressors in favor of the McGraw. Plus, it’s not even accurate – the Menards is $156 with mail-in rebate, not $175. I still don’t like how Harbor Freight selects the “compare to” models based on current pricing of competitor models. There’s still an “Instant Savings” entry, and although their “compare to” model is also an ultra-quiet model, the California Air Tools is only slightly more expensive. New “Ultra-Quiet” Harbor Freight Fortress Air Compressor Maybe they read my post, where I question why Harbor Freight is comparing Fortress air compressors against different classes of compressors instead of competing like-quiet brands and models. ![]() With their ultra quiet Fortress air compressors, Harbor Freight has turned their attention towards California Air Tools. I wonder if user sentiments are changing. I’ve seen messaging in online community forums, where it’s said tool users can look to Harbor Freight for tools or supplies, as long as the products don’t have a motor or involve compressed air. THIS is how you sell tools, not with “tool disposal” notices. They have breakdowns of the features and specs, and images of the two compressors’ 5-star ratings. In the newsletter, Harbor Freight’s “reliable performance” claims are centered around the McGraw 3 gallon air compressors, priced at $60. “Find the right compressor for any job.” This is much different than the message they usually send out. ![]() The newsletter opens up to the above image, where Harbor Freight invites you to check out their full line of compressors – find the right compressor for any job. This wasn’t another “Icon Beats Snap-on,” “Tool Disposal,” or promo newsletter, it focused on Harbor Freight Tools. There were a couple of product-focused newsletters, but to be honest I never paid much attention to them.Īnd then I noticed a new email, with the subject line Reliable Performance at Unbeatable Prices. Most of Harbor Freight’s email newsletters in 2020 were focused on sales, coupons, and promos. Inefficient motors don’t produce much power and people have reported this as the main issue as well.“Tool disposal notice?” That’s the opposite or reassuring. The motor also tends to stop running if the compressor is run for long for a long period of time. Oil starts leaking after the compressor has been used several times. People have reported many issues with the Harbor freight air compressors. Since they’re much cheaper than other compressors, they’re more prone to breaking down. In case, you want some heavy workload to be done, then you cannot rely on Harbor freight compressors to do the job. This eventually leads the compressor to stop functioning at all. But unfortunately, with overuse of the compressors over time, many parts and components become vulnerable to breaking down. Every air compressor has its own specs and they come in 2 types, with and without an oil lubricant for ease. Their whole site is designed for you to choose freely. They are not noisy at all they come in different capacities, different shapes, and different flexibility and also in different types. Harbor freight air compressors are much cheaper as compared to other compressors. ![]()
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