![]() ![]() Johnson was the lead engineer at Lockheed Skunkworks, an aircraft manufacturer responsible for designing revolutionary spy planes, hyper and supersonic technologies, and more.īut how can the design of flying machines for war and reconnaissance be simple? Well, Johnson explained the principle to his team using an easily imagined scenario. However, the exact phrase “keep it simple, stupid” is thought to have been conceived by an engineer named Kelley Johnson. It’s common for artists and designers to mention its importance when creating successful works. The concept of simplicity has long been associated with sophistication, refinement, and efficiency. What is Keep it Simple, Stupid (The KISS principle)? How to apply the KISS principle to UX design.What is Keep it Simple, Stupid (The KISS principle)?.In this article, we’ll clarify the details of the KISS principle and how to use it. While keeping things simple sounds, well, simple, it can be difficult to determine exactly what a design needs, versus what can be left out. ![]() From grand buildings to mechanical novelties and even digital realities, some of the most prestigious designers in history have used one key principle to create life-changing designs: keep it simple.Ĭommonly phrased as “keep it simple, stupid” (KISS), this idea of keeping design elements limited to the essentials has benefits for both the designer and the user.īy getting rid of the unnecessary, you leave space to perfect exactly what the user needs to achieve their goal. ![]()
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